Blossoming Online: Lambert's Flower Company Ecommerce Transformation
Commissioned to reimagine Lamberts Flower Company’s online identity, we aimed to do more than just launch a website—we set out to encapsulate the store’s warmth, expertise, and creative flair. The goal: a digital destination that serves both regular local customers and those planning special events, reflecting the quality and passion of their in-shop experience.
What we delivered
- New Responsive Design – Crafted a seamless, mobile-responsive design ensuring accessibility and a great shopping experience across all devices.
- E-commerce Integration – Integrated a robust e-commerce platform, enabling easy product updates, seamless checkout processes, and secure payment options.
- Flower Subscriptions – We streamlined the subscription process with easy sign-ups and flexible plans for a hassle-free customer experience.
- Improved SEO – Optimised website content for search engines, improving visibility and attracting more organic traffic to the site.
- Brand Identity – Enhanced the brand's online identity with a cohesive aesthetic that mirrors the quality and beauty of their floral arrangements.
- Better User Experience – Developed an intuitive site structure and navigation, significantly improving user flow and satisfaction rates.
What the client said
“We cannot recommend the team highly enough. Right from the get-go they interpreted our brief for our new website. An image rich design which would showcase our floral designs whilst combining the important E-commerce elements. They continue to offer us valuable support a year+ after the site was published. 5 stars from us and richly deserved.”
Nicola Gibson, Owner of Lamberts Flower Company
The Challenge
Ways That We Could Help Provide Online Transformation
- Design a contemporary, attractive e-commerce website that is intuitive and accessible
- Streamline complex product variations and make navigation user friendly
- Ensure a high-load speed optimisation even with graphic heavy needs
- Provide a back-end that is easy for business management to access and edit
