Planting the Seeds: Building a Digital Gardening Hub
Tasked with crafting Grow Pro’s online presence, we set out to create more than just a website—we aimed to deliver an interactive experience that inspires people to reconnect with nature and make better planting decisions. Our objective was to blend accessibility, functionality, and inspiration in one seamless journey, enabling users to explore, plan, and prepare for the full app launch.
We focused on:
1. Designing a visually appealing, modern interface that reflects Grow Pro’s passion for growing and sustainability.
2. Building a scalable digital foundation to support future app integration and feature expansions.
3. Providing a user-friendly CMS so the team can easily manage surveys, app updates, and community engagement.
What we delivered
- Responsive Design – Developed a fully responsive platform optimised for desktops, tablets, and mobiles, ensuring an engaging experience for users on any device.
- Gardening Knowledge Hub – Highlighted Grow Pro’s extensive plant database, enabling users to discover care tips, compatibility insights, and growth advice.
- Interactive Planning – Designed layouts showcasing Grow Pro’s garden planner, demonstrating how users can map out planting spaces, colour schemes, and seasonal strategies.
- Task Reminders Preview – Showcased Grow Pro’s upcoming personalised reminder system for watering, fertilising, pruning, and pest control to keep gardeners on track.
- Visual Identity – Established a strong, cohesive brand identity with a calming, nature-inspired palette, making gardening accessible and enjoyable.
- Community-Driven Experience – Integrated data collection and feedback mechanisms, inviting users to shape the app’s development and join a growing movement of gardening enthusiasts.
What the client said
“We gave them the design and style guide in Figma, and they took care of everything — mobile-friendly, SEO-ready, and hooked up to HubSpot to collect new leads. Tom and the team were fantastic to work with: super clear, quick to reply, and all over the details. I’d happily recommend them and would definitely work with them again.”
Tom Warren, Head of Product at Grow Pro
The Challenge
How Beyond Forge Helped Grow Pro Nurture Growth
- Design a scalable digital platform to promote Grow Pro’s upcoming app and vision.
- Highlight Grow Pro’s unique features—plant database, planner, and task reminders—in an engaging, interactive way.
- Encourage community participation by integrating feedback mechanisms and early-access invites.
- Establish a strong web identity that reflects Grow Pro’s ethos while appealing to a wide gardening audience.
